If you’ve ever wondered whether Pinterest still holds value in a world dominated by Instagram and TikTok, the short answer is: absolutely. Pinterest is far from dead—in fact, it’s thriving as a powerful visual search engine and an essential platform for driving traffic, building brand awareness, and inspiring purchasing decisions.

Here’s why Pinterest can be so helpful to brands, how to best leverage it, who should be on it, and a handy checklist to make sure you’re using it to its full potential.

Why Pinterest Can Be So Helpful to Brands

Pinterest isn’t just a social media platform; it’s a discovery tool. Users come to Pinterest actively searching for ideas, solutions, and products—often with purchasing intent. Here’s why brands should take it seriously:

• Evergreen Content: Pins have a much longer lifespan than posts on other platforms. A well-optimized pin can drive traffic for months or even years.
• High Purchase Intent: Studies show that 89% of Pinterest users use the platform for purchase inspiration, and 47% log on specifically to shop.
• Referral Traffic: Pinterest is one of the top platforms for driving website traffic, making it ideal for ecommerce businesses and blogs.
• Visual Branding Opportunities: The platform allows brands to showcase their aesthetics, building recognition and trust.
• Search Engine Benefits: As a visual search engine, Pinterest improves your brand’s visibility through SEO-friendly pins and boards.

How to Best Leverage Pinterest

To make Pinterest work for your brand, it’s all about strategy. Here are some tips:

1. Optimize Your Profile: Use a professional photo or logo, write an SEO-rich bio, and include your website link.
2. Create Boards Strategically: Organize boards by topics relevant to your audience and your brand niche.
3. Design Eye-Catching Pins: Use vertical images (2:3 ratio) with compelling visuals, branded elements, and clear text overlays.
4. Incorporate Keywords: Add relevant keywords to your pin titles, descriptions, and board names to improve searchability.
5. Pin Consistently: Use a scheduling tool like Tailwind to pin regularly and at optimal times.
6. Link Back to Your Website: Every pin should include a link to your site, whether it’s to a blog post, product page, or service offering.
7. Engage with Others: Save relevant pins from other creators, comment, and collaborate to increase your reach.

Who Should Be on Pinterest?

Pinterest isn’t for everyone, but it’s a goldmine for certain industries and audiences:

• Lifestyle Brands: Including fashion, home decor, and beauty.
• Ecommerce Businesses: Particularly those selling visually appealing products like jewelry, art, or stationery.
• Food and Beverage: Recipe creators, restaurants, and food brands can thrive.
• Wedding and Event Professionals: Planners, photographers, and florists.
• DIY and Craft Enthusiasts: Makers and creators looking to inspire and attract buyers.
• Bloggers and Content Creators: Especially in niches like travel, parenting, and health.

Pinterest Checklist: Are You Using It Correctly?

1. Profile Setup: Is your bio clear, branded, and SEO-optimized? Does it include a link to your website?
2. Pin Designs: Are your pins vertical, visually striking, and branded with clear text overlays?
3. Board Organization: Are your boards categorized by relevant topics, with thoughtful and keyword-rich names?
4. SEO Practices: Are you using keywords in your pin titles, descriptions, and board names?
5. Consistent Pinning: Are you pinning regularly and at the best times for your audience?
6. Content Strategy: Are you balancing original content with repins of complementary content?
7. Analytics Review: Are you monitoring Pinterest analytics to track performance and refine your strategy?
8. Links Back to Your Site: Are all your pins linked to a blog, product page, or landing page?
9. Engagement: Are you engaging with other creators by saving, commenting, and collaborating?
10. Call-to-Action Pins: Are you creating pins that directly encourage clicks, sign-ups, or purchases?

Pinterest remains one of the most effective platforms for brands that prioritize visual appeal and evergreen traffic. By optimizing your strategy and tailoring your content to your audience, you can turn Pinterest into a key part of your marketing toolkit.

Ready to elevate your Pinterest strategy? Let’s work together to create scroll-stopping pins and a plan that drives real results for your brand!