Instagram isn’t dead—but it’s definitely different.

The strategies that worked even a year ago aren’t what’s driving growth (or results) today. If you’re feeling like your feed isn’t performing the way it used to, you’re not alone—and you’re not doing anything wrong.

The platform has changed. And the brands that are still winning?
They’re not chasing trends. They’re adapting with strategy.

Here’s what’s actually working on Instagram right now—straight from the front lines of building brands that grow.

1. Value-First Content

Right now, value is everything.
Brands that are growing on Instagram are showing up with content that teaches, supports, entertains, or inspires—before they ever try to sell.

Think:

• Tips that solve your audience’s real problems
• Insights that show you understand their world
• Stories that make people feel seen

The brands that treat every post like an opportunity to give (not just take) are the ones building lasting engagement.

2. High-Quality, Consistent Visuals

Visuals still matter—a lot. But it’s not about curated perfection anymore. It’s about visual clarity and brand consistency.

• A clear, intentional feed aesthetic
• Thoughtfully branded graphics
• Photography that feels professional and real

Consistency builds trust. Inconsistent visuals confuse your audience and make it harder for them to feel connected.

3. Relatable, Human Storytelling

People want to connect with people—not just brands.
Behind the scenes, team features, founder stories, honest reflections on the journey… it’s realness with refinement that’s winning right now.

If you’re willing to share how you do what you do (not just the final product), you’ll naturally build loyalty and community.

4. Short-Form Video That Tells a Story

Yes, Reels are still driving reach—but not every Reel has to be a trending dance or audio clip.
The Reels that work best right now are short, purposeful, and tell a clear story:

Examples:

• A before/after project transformation
• A quick process walkthrough
• A “you might need us if…” list
• A storytelling Reel about a client win

Short, clear, and rooted in your brand voice—not whatever’s trending this week.

5. Clear Calls-to-Action

The brands seeing real growth aren’t just getting likes—they’re moving people to action.

Every post should make it clear:

• What should your audience do after reading?
• Follow? Save? Visit your site? Inquire?
• Don’t leave them guessing.

Clear CTAs convert. (And your audience will appreciate the clarity.)

Here’s What It All Comes Down To

Right now, the brands growing on Instagram aren’t the ones chasing every new update or copying every trending audio.
They’re the ones that know who they are, how they serve, and how to show up with real value.

They’re strategic, consistent, and clear.
And that’s exactly the kind of brand presence we build at Cultivé.

Ready for your Instagram—and your brand—to actually start working for you? Let’s chat.