Whether you’re building a new website or refining an existing one, making sure it’s clear, functional, and strategic is key. A website should do more than just look good—it should guide visitors effortlessly, communicate your brand clearly, and encourage action.

If you’re not sure where to start, here’s a step-by-step checklist to help you audit your site like a pro.

1. Is Your Website Speaking to Your Ideal Client?

Your website should immediately resonate with the people you want to attract. Everything from your visuals to your copy should feel like it was designed just for them.

• Your homepage clearly states who you serve and what you do in the first few seconds
• Your messaging and visuals reflect the style, values, and expectations of your ideal client
• Navigation is intuitive, leading visitors exactly where they need to go without confusion
• Calls-to-action match their journey—whether it’s booking a call, making a purchase, or exploring your portfolio

2. Are Your Goals and Services Clear?

Visitors should immediately understand what you offer and what action to take next. If they have to search for details, they might leave before they ever reach out.

• Your services or products are easy to find in your navigation and homepage sections
• Each page has one clear goal, whether it’s getting inquiries, selling a product, or educating visitors
• Service descriptions are concise and compelling, showing what sets you apart
• Calls-to-action are placed strategically throughout the site, not just at the bottom of the page

3. Is Your Website Mobile-Friendly?

With over half of web traffic coming from mobile devices, a site that only looks good on desktop is missing the mark.

• The mobile version of your site loads quickly and looks polished, with no broken layouts or oversized images
• Buttons and menus are easy to tap and navigate without zooming or frustration
• Text is large enough to read comfortably (16px or bigger) with enough contrast against the background
• Images and videos resize correctly without cutting off important content

4. Does Your Site Have an SEO Strategy?

A beautiful site doesn’t matter if no one can find it. Search engine optimization helps your website show up when potential clients search for services like yours.

• Every page has a unique, keyword-rich title, such as “Luxury Brand Photographer in NYC” instead of “Home”
• Meta descriptions are clear and compelling, including relevant keywords and a reason to click
• Images have alt text that describes the content and includes search-friendly terms
• Internal links connect relevant pages to each other, improving navigation and SEO rankings

5. Are Your Images High-Quality and On-Brand?

Your website visuals are often the first impression people have of your brand. Inconsistent, low-quality, or off-brand images can make your business feel less polished or credible.

• All images are high-resolution and professionally edited, with no pixelation or awkward cropping
• The color palette and editing style match your brand’s aesthetic for a cohesive feel
• Visuals reinforce your messaging, showing real products, services, or experiences instead of generic stock photos
• Every page features engaging, high-quality imagery that enhances the user experience

6. Does Your Copy Have a Distinct Tone of Voice?

Even with strong visuals, your website still needs clear, well-written content to connect with visitors and guide them toward taking action.

• Your homepage quickly explains who you are, what you do, and why it matters
• The tone of voice is consistent across all pages—whether it’s warm and conversational or polished and professional
• Calls-to-action feel natural and inviting, encouraging visitors to take the next step
• Text is formatted for readability with headings, bullet points, and short paragraphs to avoid overwhelming visitors

7. Do You Have a Blog (and Is It Active)?

A blog is one of the best ways to build brand authority, improve SEO, and keep visitors engaged. If your website has a blog, make sure it’s working in your favor.

• Posts are updated regularly with fresh, relevant content
• Each article is optimized for keywords your audience is searching for
• Topics provide value to your ideal client, whether it’s educational, inspirational, or personal
• Blog posts link to your services, portfolio, or other relevant pages, helping to guide visitors deeper into your site

Want a Website That Does the Work for You?

A well-designed website isn’t just about aesthetics. It should create a seamless experience that turns visitors into clients.

If your site needs a refresh, we specialize in custom website design that looks incredible, functions effortlessly, and actually converts. Let’s build something that works!