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Creative Club

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Case Study: Beldrie Brand Photography

Cultivé Creative

We’ve helped hundreds of female-founded businesses elevate their brands with bold strategy, intentional design, and marketing that actually drives results.

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At Cultivé, we love working with brands that understand the power of intentional, strategic content.
One of those brands? Beldrie—a female-founded golf and athletic clothing company redefining style both on and off the course.

We’ve partnered with Beldrie for seasonal brand photoshoots, showcasing new seasonal lines, fresh launches, and trend-forward updates to their product collection. These sessions aren’t just about capturing a few nice photos—they’re about building a visual identity that grows with the brand.

Our Process

Every shoot we plan for Beldrie follows a detailed, strategy-first process designed to make the most out of every single frame.

Planning & Production

Before we ever step on set, we dive deep into seasonal themes, brand updates, and content goals. We start by:

  • Finding the Right Studio: Each collection deserves a setting that feels natural and elevated—matching Beldrie’s brand energy.
  • Sourcing Models: We prioritize casting models that reflect Beldrie’s audience—athletic, relatable, and confident.
  • Gathering Props: From putting greens to tennis rackets, we curate every detail needed to tell the product’s story authentically.
  • Creating a Mood Board: We build a brand-aligned visual roadmap to ensure consistency in tone, texture, and styling.
  • Building a Shot List: From wide lifestyle shots to tight product details, we outline every essential scene to maximize shoot day.

Shoot Day

Our work doesn’t stop at planning—we’re fully hands-on during the shoot.

  • Scene and Model Management: We manage all aspects of timing, set flow, and energy to keep the day moving smoothly.
  • Working from the Shot List and Mood Board: Every shot is aligned with brand strategy and marketing needs—no guesswork.
  • Direction and Posing: We coach models in a way that feels natural, polished, and true to the brand’s athletic, approachable spirit.

Post-Production

After a successful shoot day, the behind-the-scenes magic kicks in:

  • Culling Thousands of Images: We narrow down massive galleries into a couple hundred highly curated, usable images.
  • Custom Preset Development: We create brand-specific Lightroom presets to keep the final gallery cohesive and aligned with Beldrie’s evolving vibe.
  • Edits + Final Touches: Every image receives thoughtful editing—balancing clean, true-to-life colors with a slightly aspirational polish.

Delivery

Once finalized, the full gallery is delivered, organized, and ready for use across Beldrie’s website, social media, email marketing, and seasonal launches.

“Seriously—I think back to my very first shoot, and it was so disorganized. I didn’t sleep the night before, I was sweating all day, running around… it was a mess.
You guys have just made this such an amazing experience. You’re fantastic photographers, absolutely—but you’re also incredible project managers and creative directors. You think through every little part of the shoot to make it look and feel seamless. I really feel like you’re true partners in this with me. Thank you.”
– Blair, Founder

Beldrie’s consistent, polished brand visuals allow them to stay ahead of seasonal trends, showcase their evolving collections with ease, and continue building trust and excitement with their audience. Strategic, well-executed brand photography isn’t just a nice-to-have—it’s a growth tool.

Ready to build your brand with strategic content that evolves as you do? Learn more about our brand photography services, or get in touch to see how we can help your unique business!

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