Whiten Up
Whiten Up approached us to create a brand identity that would elevate teeth whitening from a clinical procedure to a premium spa experience, as well as to help position their brand for future franchising.
OUR SERVICES:
- Primary Logo Design
- Mini Brand Kit
- Custom Website Design
About this design
Clean
A minimalist yet luxurious design system that mirrors the transformative results Whiten Up delivers.
interactive
The digital experience we created guides potential clients through a journey that's as smooth as their in-spa experience.
Organized
With multiple CTA points for this website, a well-organized viewer journey was extremely important.
More than
Just Pretty Design
CLIENT PAIN POINTS
- Brand presence wasn't matching their premium service offering
- Franchise growth demanded a scalable yet sophisticated system
- Industry-standard clinical aesthetics needed luxury repositioning
- Website experience wasn't reflecting their high-end spa environment
- Trust signals needed elevation while maintaining medical credibility
Our solution? A refined, sophisticated brand identity that transforms clinical aesthetics into a luxury wellness experience. We created:
- Custom typography system that balances clinical precision with luxury appeal
- Strategic color palette featuring clean whites and premium on-brand accents
- Elegant brand patterns that elevate the visual experience
- User-focused website design that converts browsers into loyal clients
The result is a brand presence that positions Whiten Up as the destination for discerning clients seeking premium dental aesthetics in a luxury spa setting.
